Case Study

Educational Start-Up Sees 1174.6% ROI on Investment in Pay-Per-Click

The Client

A budding educational start-up in the early stages of branding and marketing.

Their Challenge

This client approached us with an urgent need to start generating sales for their innovative offering. They were looking for a competent partner who could not only set up, run and optimize their Google Adwords advertising campaigns, but ensure that all the spend the were investing would translate into revenues that would keep the company growing.

Our Solution

Webzio got to work right away, performing keyword research to identify relevant targets and creating negative keyword lists to avoid wasted spend.

We set up, organized and optimized campaigns for easy management and the strongest possible placement.

We worked with the client to optimize their landing pages and onsite experience, ensuring that when customers clicked through, the path to conversion was easy to follow and obstacle-free.

Then, we created an initial wave of ads for placement and set the campaign live.

Over the course of the next year, we carefully monitored the campaign and made several improvements, including increasing quality scores, conducting Day Parting analysis and split-testing ad copy variants to find the highest-converting options.

Our results

Just one year later, we generated a 1174.6% return on our client’s investment, setting the campaign up for continued success.

Just one year later, we generated a


on our client’s investment,
setting the campaign up for continued success.

Six months later, that ROI had grown even further to 1494.50% on the strength of our ongoing management, testing and optimization.

We did it for this client – and we can do it for you, too.
Contact us today to start realizing returns on your online marketing.

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